For Aspiring Entrepreneurs in the Hospitality Space

Your passion for creating exceptional guest experiences deserves words that capture that same magic. With 25 years of experience navigating the worlds of sales and hospitality, with a psychology background, we understand the unique challenges of translating your vision into compelling brand messaging that resonates with travelers (or locals in your area) seeking authentic connections.

Whether you're launching a boutique inn, wellness retreat, or farm-to-table restaurant, KPCopy specializes in transforming your hospitality concept from "incredible idea in your head" to crystal-clear messaging that attracts your ideal guests from day one.

Together, we'll craft your brand story, website copy, and digital presence to ensure your dream clients discover you before you even open your doors—because in hospitality, first impressions happen long before guests step foot on your property.

Established Hospitality Brands Needing a Refresh or Reboot

You've built something remarkable through years of dedication and word-of-mouth success, but now it's time to let the digital world discover what your loyal guests have known all along. Just like Pig in a Pickle, many established hospitality brands find themselves with incredible service and passionate teams, yet struggle with online presence that truly represents their excellence.

KPCopy's strategic approach to SEO/AEO has proven results—increasing to-go orders by 28% and overall brand recognition by 40% for clients who had been successful for over 10 years through word of mouth alone. KPCopy’s deep understanding of hospitality operations, combined with conversion copywriting expertise, means we don't just write pretty words— We craft messaging that moves guests from browsing to booking.

Through inquiry, understanding and conversation, I take your thoughts and personality and put them to paper, re-writing until it captures your authentic voice without feeling pretentious. Your website should work as hard as your team does, converting curious visitors into excited guests who can't wait to experience what you've spent years perfecting. Let's amplify your established excellence with words that finally match the quality of your hospitality.

  • A logo for Pig in a Pickle, featuring a pig illustration on a red background with text.

    We have mostly focused on word-of-mouth marketing, let the food speaks for itself, my husband says. Our website was simple and to the point. Which doesn’t really reflect us or the care that goes in to all that we do. It was time to hire someone to help with the copy. Our first attempt over promised, over charged and underdelivered. I was skeptical and not sure how to proceed; how do you choose a copywriter? Then I saw an article from a former colleague about their new copy business, it was about shoes. I read every word and was excited… about shoes (I don’t get excited about shoes) This is what I want people to feel when they visit our website. I knew she would be able to represent our tone of voice and our brand, and that she has. What sets Karin apart is not only her mastery of the written word but also her keen understanding of brand storytelling through inquiry, understanding and conversation. She really listens, then takes your thoughts and personality and puts them to paper. Re-writing until it is just right, she takes to change easily, understanding it is about creating the clients vision, not forcing hers. We love the website, and with her efforts it has more online presence than ever before. Although we had been around for a decade, with many honors and on many best of lists, you could only find us by searching our name. Karin is changing that too, it’s not just her exceptional blogging, her SEO/AEO skill set has increased our appearance in searches, catering orders in the slowest month of the year have gone up and we are seeing an unbelievable amount of first timers in the restaurant. She saw the power of moving us into the digital landscape and found a way to tell our story without it feeling pretentious. Our website was lacking the "US" it needed, our mission, the why we do what we do – Karin gave us that and so much more!

    Damon & Mari Stainbrook, owners of Pig in a Pickle BBQ restaurants

  • A smiling man with a beard and bald head wearing a navy suit with a light purple tie, standing outdoors at an event with a pink and purple sky in the background.

    Karin exhibits the upmost professionalism being easy to work with and being absolutely stellar in meeting and exceeding goals set out for her. She not only represents our brands Moët & Hennessy & Diageo excellently, she outsells with her marketing expertise and ability to bridge the gap between great products and compelling communication. Also, she earned the title of Rookie of the Year for the state of California and Team of the Year twice- works great independently and as a team!

    Andy Sair, Chain Account Manager Southern Glazer’s

  • A smiling woman with blonde hair and a smiling man wearing glasses, a black fedora, and a black shirt with a purple tie, taking a selfie together in an indoor setting.

    I recently discovered Karin's copywriting talent. As I read her stories (her brand storytelling is tops!) I hungered for more and having my own commercial print/publishing company for decades I recognized her talent ad enlisted her for a Wine Technology client of mine's project. Give her a shot, and prepare to be impressed!

    Steve Crouch, Owner of R&S Printing and Publication