Hi, I'm Karin (pronounced like the city of Marin, not Karen).

After decades in hospitality, sales, and marketing—with a psychology background that helps me understand what really motivates people—I founded KPCopy in 2023. Using StoryBrand principles at the core of my approach, I help businesses cut through the noise and connect with their customers in ways that actually drive results.

Ready to make your business shine? Let's tell your story.

I love getting to know my clients through real conversation—learning what makes your business tick and what story you're dying to tell. Whether you're building your brand from scratch and need creative, personality-packed website copy, or your existing brand needs a strategic refresh, I'm here to help you find your voice.

While AI is a valuable tool (sorry, Claude!), nothing replaces genuine human connection. The professional-yet-fun copywriting style I bring honors exactly who you are and the real value you deliver to your customers' lives.

When I'm not crafting copy, you'll find me enjoying life in spectacular Lake Tahoe, where I've lived for over 20 years. I split my time between chasing powder on the slopes, surfing the big blue lake, writing daily, and getting lost in great books. My husband and I are such devoted Ted Lasso fans that our puppy is named Keeley Jones and our boat is proudly named "BELIEVE."

As Higgins said, “The Best Brand is Being Yourself” —and that's exactly how I approach every project. This process won't be rushed; it will be quality. I take time to really understand your story, explore different angles, and give you options for where you want to take your brand journey.

Ready to continue this conversation? Let's hop on a quick discovery call...